lululemon athletica - manifesto & more



Manifesto from lululemon athletica's website

  My husband and I have started doing yoga. We started with the P90X yoga DVD and now I am ready to move on to another DVD. I also think I see an actual yoga class in my future. Wow -I NEVER thought I would say that. Mind you, I am still not as flexible as I'd like. I am willing to give it a try.
  A couple of years ago, I was in Chicago with some friends. We had to make a stop for one of my friends at a special store. An athletic store - WHAT? Unheard of for me. I'm not a huge fan of athletic stores. I tend to wear sweat pants and a tee or sweatshirt. So, I had no need to go to those stores. Trust me, I was dreading going into this store. It was as if I were having major surgery.  What a surprise when I walked in. The color and cute clothing and the decor was delightful!  The store? lululemon athletica  I love the sayings on the walls. I was hooked. I still didn't buy anything that trip because I wasn't working out regularly. I just couldn't justify the cost.
 Not now. I have been on a regular workout routine for some months now. I think I am willing to make the investment now. Best? We have a lululemon athletica here in Indy now. AWESOMEness!

Photo Credit: lululemon athletica

 Here is a bit about the company from their website:

 After 20 years in the surf, skate and snowboard business, founder Chip Wilson took the first commercial yoga class offered in Vancouver and found the result exhilarating. The post-yoga feeling was so close to surfing and snowboarding that it seemed obvious that yoga was an ideology whose time had come (again).
 The lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized "A" that was made for the first letter in the name "athletically hip", a name which failed to make the grade. 
 Founded in 1998, lululemon's first real store opened in the beach area of Vancouver BC called Kitsilano, in November of 2000. The idea was to have the store be a community hub where people could learn and discuss the physical aspects of healthy living from yoga and diet to running and cycling as well as the mental aspects of living a powerful life of possibilities. Unfortunately for this concept, the store became so busy that it was impossible to help the customer in this way in addition to selling the product.
 So the focus of training shifted solely to the lululemon educator or staff person. Our goal was to train our people so well that they could in fact positively influence their families, communities and the people walking into our stores.
 Although the initial goal was to only have one store, it was soon obvious that to provide a fulfilling life of growth, family, salary and mortgage for our amazing staff, we would have to provide more opportunities. It was really a matter of grow or die because active minds need a challenge.